About Content Divas
Back in 2007 we saw a huge gap in the market for quality content and marketing services that was not being met. Many people tried to shortcut their content by outsourcing overseas, yet when they did this they saw a huge decline in readership, engagement, and ultimately lost potential prospects because the content was of the lowest quality imaginable. Some folks even got penalized by Google for cutting corners.
We decided to fill this gap by providing the best content and marketing available.
Since we started, it’s all been word of mouth. What began as a company providing content services has grown into a one stop shop for all your marketing needs, be it traffic via SEO and paid ads, sales funnel development, content marketing strategies, and a whole lot more. We now employ around 200 people ready to serve you at any given time.
We’ve had the privilege of working with some of the top marketers and businesses in the world. In fact, over 500 companies worldwide. We’ve helped them get their brand out there and grow their companies exponentially. We look forward to adding your company to our list of success stories!
The Principal Divas…
“You have a dream, I bring it to the world.”
Shelby’s big “why” is pretty simple. She believes that every person on the planet has a dream, a message, a vision that can help make the world a better place. She views marketing as her vessel to help bring those visions and messages to the world. Her personal super powers are understanding Google’s algorithm requirements around intentional search and creating high-converting sales funnels and marketing campaigns designed to give her clients an unfair advantage over their competitors.
In 2007, Shelby saw a huge gap in the market for quality content and marketing services this gap prompted her creation of Content Divas which was intended to provide work-from-home opportunities to stay-home moms. This blossomed into a series of Digital & Content Marketing companies assisting hundreds of businesses in getting their message out to the world while successfully scaling to that elusive “next level”. It’s a point of great pride that 75% of her 100+ staff are still comprised of stay-home moms, veterans and disabled individuals.
Her success with Content Divas, which started out as a small team of content providers hatched her full-service Digital Marketing agency – Intentional.Media. In 2016, she published her first book, Moonlighting on the Internet to help families understand how to create consistent, legitimate income from home. In 2017 Shelby entered the world of internet radio with her very own show, Business Intentional at Cranberry.fm. She hosts weekly episodes where listeners can soak in extremely valuable knowledge from Shelby and her world-class guests about how to be “business intentional.
Those who know Shelby, never doubt that her whole heart lays at home. Her family is her muse. She married her best friend and is a mother of five amazing, active children. Her family is her greatest joy.
Adventurous, courageous, daring, and gregarious are characteristics that are commonly associated with Shelby. Work and no play is no life at all. One of Shelby’s greatest passions is traveling – Her favorite thing to collect are stamps in her passport! Some of her favorite adventures to date include flying a jetpack, spinning fire on the beaches of Hawaii, and participating in sacred ceremonies to end the Mayan Calendar with a Shaman in a remote Mayan village. Shelby and her family are active in reptile rescue, particularly bearded dragons.
“Being a one person army is a sure path to failure, you need a team that has your back 24/7.”
Heather began working for Content Divas in 2008 as Shelby’s right hand, and eventually became so indispensable that she turned into a full business partner in 2010. She has helped facilitate the growth of the company from a small content marketing provider to what is now a thriving full-fledged digital marketing agency. Expanding even greater than Content Divas, Heather is now a business partner in several other companies with Shelby including Intentional.media, Moonlighting on the Internet, and Business Intentional.
Managing a staff of more than 200 employees providing the highest quality outsourcing and organic traffic generation services on the internet, Heather’s strength is in organization and creating systems in order for companies to scale efficiently. She is also a master with numbers and budgeting. However, her main role in the company is Chief Reality Check.
Heather and Shelby along with the team from Clear Digital created Intnetional.Media in 2016, which handles large-scale digital marketing clients. providing top-shelf marketing and consulting services to businesses all over the world, They specialize in creating high-converting sales funnels for clients along with a companion marketing plan centered around Intention.
Heather also had a large hand in publishing, launching, and distributing Shelby’s first book, “Moonlighting on the Internet”. The book describes how entrepreneurs can find the best online business to successfully generate income from home. The book strives to show how important understanding your personal Path as well as your profit path are. This life changing book can be found on moonlightontheinternet.com as well as on any major book retailer site eg. Amazon, Barnes and Noble.
Heather and Shelby now host extremely successful Live workshop retreats together where they provide companies with Market research, full sales funnel designs, email nurture sequence map outs, marketing plans, and the knowledge on how to duplicate these through all of their business and products (all in three days). Attending the workshops will leave you walking away with a full implementation strategy that is designed to elevate your brand, marketing, and revenue. Members of the Business Intentional retreat’s also experience amazing lodging and a fun social experience, with other like minded people, centered around the particular retreat destination.
Residing in the Pacific Northwest and the mother of three active children, she never stops moving and feels like the term “sanity” is relative. Her entire family enjoys dirt biking, hunting, archery, RVing, boating and most anything outdoors.
While frequently traveling, Heather has come to expect her family to prank her when she returns, like the time she came home to a jeep in the driveway and told her they sold her car. (Actually parked 2 blocks away) Or the time they got chickens and bet how long it would take her to notice them in the backyard (2 days).
When you first meet her, though she may appear on the quiet side at first, you should remember that you always have to watch out for the quiet ones!