How to Master Your Product’s Lifespan and Your Productivity

Productivity in the workspace

How to master your product’s lifespan and your productivity from the “Come Back King” of ABC’s Shark Tank You may recognize this episode’s guest, Stephan Aarstol, as being the “come back king” of ABC’s Shark Tank, but this serial entrepreneur has much more to offer our listeners than insite on how to get investors like Mark Cuban on your side. Stephan also mastered the management of a product’s lifespan and the benefits of funneling the 5 hour work day approach through his entire company. In this episode, Stephan explains how he turned his horrible proposal of Tower Paddle Boards into …

Intentional Marketing: Bridge The Amazon/Google Gap

Selling on Amazon and Google

Do you sell on Amazon or Google? This is a main point of discussion whenever I’m asked to speak at an Ecommerce-related conference. It makes sense. Amazon IS the largest Ecommerce platform in the world, after all. And Google? Well most people think of Google as if it IS the internet. It makes sense that physical product owners would have an invested interest in creating streams of revenue both on and off Amazon. The Double-Edged Amazon Sword Let me paint a picture for you of the most common scenario that I am approached about by Ecommerce business owners: They have a …

Google Endorses MY Organic Marketing Strategy

My Google Organic Marketing Strategy. Google is biggest internet search engine in world.

2018 Video Marketing Trends & Segmentation FTW! Wow! I could not have had a better interview for the very first episode of my podcast – Business Intentional! I had the privilege to interview one of my business partners, Rachael Berguson as well as Mari Lewis who is an Agency Development Manager at Google. We, Klear Digital & Content Divas, have a unique relationship with Google because of the results that our agencies consistently get for our clients in Google. Our Exclusive Relationship With Google This relationship is not to be confused with being a Google partner, which we are as …

SEO Myth Busting With Dori Friend – Optimizing For Clicks Vs Keywords

SEO information from professionals

There is no one who can talk SEO myth-busting so authoritatively as Dori Friendfrom SEO Intelligence Agency (SIA). In SIA, she and Kyle Roof perform single variant testing on as many SEO factors as we, her subscribers can dream up. She’s the reason I can make SEO decisions for my client’s based on FACTS and not correlation or conjecture. If you’re an SEO nerd, this episode will be a dream come true! In this episode, Dori and I talk through some of the more popular SEO Strategies and theories, even some taught by Moz and reveal which ones are truths that …

Entrepreneur’s Guide to Understanding Google’s Algorithmic Relationship to Intention – 2018

Google search algorithms

As Entrepreneurs, we all know that when it comes to digital marketing that we are all playing in “Google’s sandbox”. While there are many aspects of an overall digital marketing strategy, we can’t overemphasize how critical segmentation and intention is to your success. Buyer’s intent is not a new concept. Since the inception of marketing, conversation about buyer’s intention has existed. However, what IS new is how Google’s main search algorithms now have requirements around intention. Understanding this can literally make or break your marketing success online. Search Algorithms – Try To Keep Up When Google makes big changes to …

3 Types of Ecommerce Business Models

Content divas Shelby Larson

There are several types of ecommerce business models you can easily get up and running quickly: drop-shipping, wholesaling and warehousing, and white labeling and manufacturing. It’s not by accident they’re listed in that order. In my opinion, those options are listed in order of complexity. Each is a legitimate, solid choice. However, if people getting started in ecommerce for the first time are looking to start with the easiest model and progress from there, they’d start with drop-shipping. But just because I’m telling you drop-shipping is the easiest way to get up and running quickly doesn’t mean you have to …

12 Ways to Generate Leads for Your Consulting Business

As a consultant, new, fresh leads are the lifeblood of your business. Without them, you will soon run out of services you can sell to your existing clients. You need to ensure there is always an influx of new leads pouring into your business daily. Many will not pan out, and others will want something for free. Resist the temptation to give your services away for the promise of a larger payday down the road. This almost never pans out, and your clients will only keep asking for more. This is not to say you should never help someone out, …

The Pros and Cons of Starting an Online Consulting Business

Like freelancers, consultants are masters of their own economic fate with all the same pros and cons when it comes to being your own boss and having the freedom to choose the clients and projects you want to work with. But there are some additional pros and cons specific to consulting. Consulting Pros You don’t have to be the personal expert. One of the great things about being a consultant is that you don’t actually need to be a personal expert at what you’re selling — but you do need to be able to represent yourself as though you are. I …

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All the Tips You Need for Successfully Running Your Online Service Business

When pursuing a career as an online freelance service provider, it’s of the utmost importance to brand yourself, particularly in the online market. Think of it as your online persona. This persona needs to be professional, attract employers, find work, and be exceptional at what it does. You’re in the business of selling yourself and must be remembered to build clients and gain a favorable reputation. It is most difficult in the beginning because you have no feedback. One place you can start is on freelance job sites. But it’s not enough just to sign up for a bunch of …

10 Qualities You Need to Keep Your Virtual Assistant Clients Happy

Holding on to the clients of your virtual assistant business requires loyalty, and that means you’ll need to demonstrate other skills besides expertise and knowledge. It’s time to review the traits outside your specific marketable skills that will inspire loyalty in your clients and keep them coming back again and again. 1. Reliability. Reliability is a must in a virtual assistant. No matter how qualified you are or how cheaply you work, you will lose clients if they can’t rely on you. This means they need to “set it and forget it.” When they give you a task, you must …