3 Types of Ecommerce Business Models

There are several types of ecommerce business models you can easily get up and running quickly: drop-shipping, wholesaling and warehousing, and white labeling and manufacturing. It’s not by accident they’re listed in that order. In my opinion, those options are listed in order of complexity. Each is a legitimate, solid choice. However, if people getting started in ecommerce for the first time are looking to start with the easiest model and progress from there, they’d start with drop-shipping. But just because I’m telling you drop-shipping is the easiest way to get up and running quickly doesn’t mean you have to …

12 Ways to Generate Leads for Your Consulting Business

As a consultant, new, fresh leads are the lifeblood of your business. Without them, you will soon run out of services you can sell to your existing clients. You need to ensure there is always an influx of new leads pouring into your business daily. Many will not pan out, and others will want something for free. Resist the temptation to give your services away for the promise of a larger payday down the road. This almost never pans out, and your clients will only keep asking for more. This is not to say you should never help someone out, …

The Pros and Cons of Starting an Online Consulting Business

Like freelancers, consultants are masters of their own economic fate with all the same pros and cons when it comes to being your own boss and having the freedom to choose the clients and projects you want to work with. But there are some additional pros and cons specific to consulting. Consulting Pros You don’t have to be the personal expert. One of the great things about being a consultant is that you don’t actually need to be a personal expert at what you’re selling — but you do need to be able to represent yourself as though you are. I …

All the Tips You Need for Successfully Running Your Online Service Business

When pursuing a career as an online freelance service provider, it’s of the utmost importance to brand yourself, particularly in the online market. Think of it as your online persona. This persona needs to be professional, attract employers, find work, and be exceptional at what it does. You’re in the business of selling yourself and must be remembered to build clients and gain a favorable reputation. It is most difficult in the beginning because you have no feedback. One place you can start is on freelance job sites. But it’s not enough just to sign up for a bunch of …

10 Qualities You Need to Keep Your Virtual Assistant Clients Happy

Holding on to the clients of your virtual assistant business requires loyalty, and that means you’ll need to demonstrate other skills besides expertise and knowledge. It’s time to review the traits outside your specific marketable skills that will inspire loyalty in your clients and keep them coming back again and again. 1. Reliability. Reliability is a must in a virtual assistant. No matter how qualified you are or how cheaply you work, you will lose clients if they can’t rely on you. This means they need to “set it and forget it.” When they give you a task, you must …

7 Tips for Succeeding as a Freelance Tech Business Owner

If you’re passionate about computers, possess a background in information technology, are naturally analytical, good at problem solving, or have a gift for attention to detail, there are a few freelancing paths in the tech arena that may be just right for you. Trained technicians command high dollar figures, and hanging out your shingle as a freelance tech expert can be an attractive option. It’s important to understand that having a technical skill to market and knowing where to look for your first freelancing jobs are just the start. Employers looking to hire freelancers on job sites generally want skilled …

15 Questions to Ask When Selecting a Profitable Market for Your Ecommerce Business

There’s a lot of information out there about how to choose a profitable market. The simplest explanation I’ve found from a resource I trust is a 15-point checklist from ecommerce marketing expert Ezra Firestone. I’ve excerpted parts of it here with his permission. Keep these tips in mind when you are thinking about your ecommerce business in relation to profit margin, risk, and income potential: 1. Average order value $75 to $200? You want your average order value to be between $75 and $200. This is different from the average profit per order. You don’t really know yet what your …

6 Things to Know Before Turning Your Freelance Business Into an Agency

There are no limits to the type of branding agency you can create. You can build a full-scale digital marketing agency like mine that provides most services a company needs for marketing their business online. Or you can specialize in one area and have a graphic design agency or a social media agency, for instance. Deciding to scale up into an agency is a huge undertaking, and you’ll only know if it’s right for you by experiencing the journey that leads you in that direction. But if you’d like some advice to help you decide whether you should turn your …

6 Popular Services to Sell as a Brand Consultant

1. Website audit Most companies looking to hire an SEO/marketing consultant aren’t getting the results they’re hoping for with their website. This could be because they’re not ranking well, their offers aren’t structured properly, or any number of other problems. A very beneficial service you can offer is to perform a website audit. This is where you take a “look under the hood” to figure out what can be improved on their website to help them achieve their goals. Common on-site optimization areas you’ll evaluate are: Content pages that should be added or modified to match the intent of their …

Do You Have What It Takes to Start an Online Business? Ask Yourself These 6 Questions.

1. Do you want to work for yourself or own your own business? While working for yourself does mean having your own business, the distinction is that you’re relying on your skills, talents, or resources for your monetization. A great example of this is being a freelance writer. You’re writing content for money, and your income is dependent on your ability to write quality content. By contrast, if you were to choose to try your hand at ecommerce, you’d be developing channels online to sell products, either digital or physical. So you’re definitely still working for yourself, especially in the …