Intentional Marketing: Bridge The Amazon/Google Gap

Selling on Amazon and Google

Do you sell on Amazon or Google? This is a main point of discussion whenever I’m asked to speak at an Ecommerce-related conference. It makes sense. Amazon IS the largest Ecommerce platform in the world, after all. And Google? Well most people think of Google as if it IS the internet. It makes sense that physical product owners would have an invested interest in creating streams of revenue both on and off Amazon. The Double-Edged Amazon Sword Let me paint a picture for you of the most common scenario that I am approached about by Ecommerce business owners: They have a …