SEO Myth Busting With Dori Friend – Optimizing For Clicks Vs Keywords

There is no one who can talk SEO myth-busting so authoritatively as Dori Friendfrom SEO Intelligence Agency (SIA). In SIA, she and Kyle Roof perform single variant testing on as many SEO factors as we, her subscribers can dream up. She’s the reason I can make SEO decisions for my client’s based on FACTS and not correlation or conjecture. If you’re an SEO nerd, this episode will be a dream come true! In this episode, Dori and I talk through some of the more popular SEO Strategies and theories, even some taught by Moz and reveal which ones are truths that …

Entrepreneur’s Guide to Understanding Google’s Algorithmic Relationship to Intention – 2018

As Entrepreneurs, we all know that when it comes to digital marketing that we are all playing in “Google’s sandbox”. While there are many aspects of an overall digital marketing strategy, we can’t overemphasize how critical segmentation and intention is to your success. Buyer’s intent is not a new concept. Since the inception of marketing, conversation about buyer’s intention has existed. However, what IS new is how Google’s main search algorithms now have requirements around intention. Understanding this can literally make or break your marketing success online. Search Algorithms – Try To Keep Up When Google makes big changes to …