Intentional Marketing: Bridge The Amazon/Google Gap

Selling on Amazon and Google

Do you sell on Amazon or Google? This is a main point of discussion whenever I’m asked to speak at an Ecommerce-related conference. It makes sense. Amazon IS the largest Ecommerce platform in the world, after all. And Google? Well most people think of Google as if it IS the internet. It makes sense that physical product owners would have an invested interest in creating streams of revenue both on and off Amazon. The Double-Edged Amazon Sword Let me paint a picture for you of the most common scenario that I am approached about by Ecommerce business owners: They have a …

Google Endorses MY Organic Marketing Strategy

My Google Organic Marketing Strategy. Google is biggest internet search engine in world.

2018 Video Marketing Trends & Segmentation FTW! Wow! I could not have had a better interview for the very first episode of my podcast – Business Intentional! I had the privilege to interview one of my business partners, Rachael Berguson as well as Mari Lewis who is an Agency Development Manager at Google. We, Klear Digital & Content Divas, have a unique relationship with Google because of the results that our agencies consistently get for our clients in Google. Our Exclusive Relationship With Google This relationship is not to be confused with being a Google partner, which we are as …

SEO Myth Busting With Dori Friend – Optimizing For Clicks Vs Keywords

SEO information from professionals

There is no one who can talk SEO myth-busting so authoritatively as Dori Friendfrom SEO Intelligence Agency (SIA). In SIA, she and Kyle Roof perform single variant testing on as many SEO factors as we, her subscribers can dream up. She’s the reason I can make SEO decisions for my client’s based on FACTS and not correlation or conjecture. If you’re an SEO nerd, this episode will be a dream come true! In this episode, Dori and I talk through some of the more popular SEO Strategies and theories, even some taught by Moz and reveal which ones are truths that …

Entrepreneur’s Guide to Understanding Google’s Algorithmic Relationship to Intention – 2018

Google search algorithms

As Entrepreneurs, we all know that when it comes to digital marketing that we are all playing in “Google’s sandbox”. While there are many aspects of an overall digital marketing strategy, we can’t overemphasize how critical segmentation and intention is to your success. Buyer’s intent is not a new concept. Since the inception of marketing, conversation about buyer’s intention has existed. However, what IS new is how Google’s main search algorithms now have requirements around intention. Understanding this can literally make or break your marketing success online. Search Algorithms – Try To Keep Up When Google makes big changes to …