If you’ve been trying your hand at marketing for long, you’ve probably heard that “Content is King.” The thing is, without proper marketing, even a king can get kinda lonely. You can have the greatest website in the world, but if no one sees it, it’s the internet’s version of a paperweight. Content marketing is absolutely vital to getting conversions and engaging your target audience.
What is Content and Why is it Important?
What is content? Most people think it’s just the words on your webpage, but that’s only a small part of a much larger mosaic. Content is everything on your site from images and words to videos and social share buttons.
Once upon a time, all you needed to do to get seen was stuff your site with keywords and you’d be on the first page of search results every time. Google’s search algorithm has come a long way since then though, and the days of keyword-stuffing are over. Nowadays, Google likes content that is fresh and informative, and backlinks that are relevant to the site and its subject matter.
So given the more complex algorithms in use, how do you get your content in front of people? How do you get the right backlinks? Well, we’re glad you asked! It’s kind of what we do.
Sending Out the Social Message
It’s not just about posting content, but getting it shared, and that’s what social media is best at. Odds are you have a Facebook page, Google+ profile, and maybe even a Twitter account. I mean, how else do you keep track of the latest Kardashian musings?
Social media is a powerful tool to engage your customers and get them to your site. It costs nothing to post a funny meme or review on Facebook or Twitter. You can connect and interact with potential customers and business partners on LinkedIn, and showcase your products and employees on Instagram and Pinterest, all for no cost beyond a few minutes of your time.
One retweet from a celebrity or sports star and your profits could go through the roof! Getting a viral post shared hundreds or thousands of times by regular people can also turn you into a social star, but people can’t retweet or share your posts if you’re not posting them, so get tweeting!
The downside to social media is that it can be hit or miss at times. There are thousands of tweets and status updates created every minute and only a tiny fraction of those are actually seen by people in their feeds. It’s kind of like shouting at a rock concert; yeah there are thousands of people around you, but only a few of them will hear you.
Luckily, you can cut through the noise by purchasing advertising on Facebook, boosting a post, or creating a sponsored post or tweet. Now instead of shouting from the crowd, you’re up on stage wailing on a social media guitar!
There are billions of people on social media all over the world and paid marketing solutions such as StumbleUpon Paid Discovery and Reddit ads are inexpensive ways to get your content in front of your target audience.
New Eyes and New Faces
Social media is very powerful with a strong following – just imagine having Justin Bieber’s millions of followers, and using it to post something that doesn’t end in “swagger” – but how do you get one?
Well, there are services both paid and free that can get your content in front of fresh faces. Did you create the funniest article ever or something so informative the world needs to know? You might consider Outbrain, which puts articles on various high profile news and information sites.
There are many ways to uniquely market your content such as Taboola, Inbound.org and Flipboard. Snip.ly and Scoop.it lets you curate and share your content. There are so many fun and easy ways to make your sizzling content a priority for your audience.
What’s great about these choices is that you can mix and match. One day pick Scoop.it and Outbrain and the next choose Snip.ly and Flipboard. Choose the options that best fit your needs.
Tried and True Methods
People have been using content marketing for centuries. It started in flyers and newspapers, then moved to radio and television, and now it’s come into its own on the web. Some of the methods used in the past are still viable today in a web-evolved form. Check it out:
- Blog Posts – Like the flyers of old, blogs are a great way to share your ideas in a fun and informative way.
- Newsletters – Your customers gave you their email addresses because they want to hear from you! Keep in touch, keep them informed, and show a little of yourself. The more they see you as a person, the better.
- Press Releases – The media relations standard is still going as strong as ever, it’s just mostly doing it online now. Never underestimate the power of the press release. If your business has legitimate news, the media wants to know about it! Used right, this alone can skyrocket you to the top.
- Podcasts – The modern version of an informative radio broadcast, podcasts can keep your customers engaged, always eager to hear more of what you have to say.
- Videos – Not just YouTube, Facebook is going Video, and so is Twitter (check out Periscope sometime!) The internet is filled with millions of videos, from how-to instructionals, to funny cat videos, to hours and hours of Minecraft tutorials. People spend hours a day watching them, so if you have something that people will want to see, make a video, and get started.
Don’t Be Afraid to Ask for Help
Of course, to us Divas, it all seems pretty simple and fun, but we do realize it can be a little overwhelming, especially for people who don’t have much experience with it. But that’s why Content Divas is here!
Our content marketing gurus can help you craft amazing content and get it out in front of an audience, earning you tons of likes, shares, and re-tweets. Contact us to see how we can help, today!