“Being a one person army is a sure path to failure;
you need a team that has your back 24/7.”
Heather began working for Content Divas in 2008 as Shelby’s right hand and eventually became so indispensable that she became a full business partner in 2010. She has helped facilitate the growth of the company from a small content marketing provider to what is now a thriving full-fledged digital marketing agency. Expanding even greater than Content Divas, Heather is now a business partner in several other companies with Shelby including Intentional.Media, Moonlighting on the Internet, Business Intentional and eComverse.
Managing a staff of more than 200 employees to provide and intentional marketing approach to Amazon Selling, Content Marketing, Adwords and Organic Marketing. Heather’s strength is in organization and the creation of systems that enable companies to scale efficiently. She is also a master with numbers and budgeting. However, her main role in the company is Chief Reality Check.
Heather and Shelby, along with the team from Klear Digital, created Intentional.Media in 2016, which focus on Data Analytics, Adwords, Facebook Ads for large-scale digital marketing clients and Universities. We do this by creating high-converting sales funnels and nurture sequences for clients, along with companion marketing plans centered around intentional marketing and search.
Heather also had a large hand in publishing, launching, and distributing Shelby’s first book, “Moonlighting on the Internet”. The book describes how entrepreneurs can find the best online business to successfully generate income from home. The book strives to show how important understanding your personal path (not just your profit path) truly is. This life-changing book can be found on MoonlightingOnTheInternet.com as well as on any major book retailer site, such as Amazon or Barnes & Noble.
Heather and Shelby now host extremely successful live workshop retreats together where they provide companies with valuable services such as market research, full sales funnel designs, email nurture sequence map outs, marketing plans, and the knowledge on how to duplicate these through all of their business and products (all in three days). Attendees walk away with a full implementation strategy that is designed to elevate their brand, marketing, and revenue. Members of the Business Intentional retreats also experience amazing lodging and a fun social experience, with other like-minded people, centered around the particular retreat destination.
Residing in the Pacific Northwest, and the mother of three active teens/micro adults, she never stops moving. Heather says the term “sanity” is relative. Her entire family enjoys dirt biking, hunting, archery, RVing, boating and most anything outdoors.
While frequently traveling, Heather has come to expect her family to prank her when she returns, like the time she came home to find a jeep in the driveway in place of her car, actually parked 2 blocks away, which they claimed they’d sold! Or the time they got chickens and bet how long it would take her to notice them in the back yard (2 days).
When you first meet her, though she may appear on the quiet side, you should remember that you always have to watch out for the quiet ones!